11/04/23 - Locations insights - DMP UK

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🚀 What's New


1. Scored frames & view by geozones
Your frames are now scored and you can display them via geozones for the UK. The score of each frame is based on its impressions, distance from the center of your POI, or score of the frame within the scored location. The highest performing frames will have a higher score.

Geozones view



2. Insights of your segment
The insights tab gives you graphs about the scores of your frames and venue types as well as the score of your geographical areas when available (UK only at the moment).


These details allow to identify the characteristics of the best frames to reach your audience by understanding what the best scored venue types or areas.

Segment Insights

🔧 Bug Fixes

  • Fixed a bug that previously only took into account only the last selected scored location instead of applying an OR filter between them.

⭐ Improvements

  • You can now collapse the search and segment infos panels on each side of the page.
  • A hierarchy has been added to your POIs for a smoother and easier search experience.
  • You can now export your segment’s frames to CSV.
  • You have the option to hide unselected frames.
  • You can now filter your frames by frame types.
  • Frames dots are now smaller, making them easier to see on the map.

📊 New data & model

  • All the JCDecaux UK frames are now available.
  • A brand new set of POIs for JCDecaux UK.
  • A new set of scored locations is now available, including Tesco data.